Digital Transformation for M&E has to include a Cloud Strategy

Digital transformation isn’t easy, but the approach to digital transformation is the same for all organizations, large or small. The goal is to use emerging technologies to transform service into something considerably better, not just to replicate an existing service in a digital form. 

Through digital transformation, companies can become more agile and competitive. By embracing the cloud, organizations can modernize their IT infrastructure, and focus on how it might serve customers digitally in new innovative ways. The cloud represents a sensible initial step towards digital transformation. It is no longer just a way to optimize processes, but a significant differentiator that offers the versatility, speed, and ability to experiment with reduced risk to make the digital transformation successful.

According to the State of Applications Report, by F5, nearly 2,600 global respondents were surveyed and noted one key finding. 

“80% of organizations are executing digital transformation—with an increasing emphasis on accelerating speed to market.”

With millions of people working remotely, the cloud has become critical to businesses thriving in a rapidly changing world. The smartest organizations are placing cloud at the heart of their digital transformation strategies to create a flexible, secure platform for growth. 

By embracing cloud-based solutions, media and entertainment companies like post-production houses, studios, TV networks, and news organizations can achieve the agility, flexibility, and scalability that their business demands. With the majority of employees, editors, and freelancers working from home, organizations need to develop quick solutions for remote work.

Let’s look at key advantages when transitioning into the cloud. 

Lower Cost

By migrating to the cloud, you can eliminate the need to purchase or install hardware equipment and on-premises software for video ingest, storage, scheduling, playout, and processing.

Rapid Time-to-Market

The cloud enables you to speed up time to market for new offerings dramatically. Deploying traditional infrastructure is a lengthy process that can take months. The cloud provides a way to create and test new services in days.  

Simplicity

The cloud brings a level of productiveness to distribution workflows that can’t be compared to traditional architectures. Today’s cloud-based technologies support all stages of media processing and delivery. 

Cloud Storage Maturity

As commercial cloud storage is maturing, the current level of elasticity, durability, and availability of the cloud storage platforms make it suitable for even the most risk-averse organizations. The most demanding and mission-critical data workloads can now be stored and run in the cloud.

As companies move toward digital transformation, the cloud is becoming more efficient and effective than ever before.