Post-production is the last stage of creating a video before it is ready to be distributed. The best available footage is selected and shaped into an appealing, unique, and first-rate piece of digital media content during the process.
The post-production phase of video editing includes several tasks such as editing raw footage, sound editing, animation, inserting visual effects, and color correction, to name a few.
Throughout this process, there are many steps that a video editor typically takes during post-production. In the pre-COVID era, a lot of time spent daily on:
All these tasks take a lot of time. Now, with the new challenges of working remotely, M&E professionals need quick access to data regardless of various internet connection speeds and locations.
Remote video editing and sharing files over distance are hard because of:
New remote work responsibilities have turned many M&E projects on their head. Post-production houses and video editors are looking for new technologies and cloud options to facilitate access to media assets and looking for solutions for remote collaboration.
Everyone would like to move to the cloud. However, with many existing solutions, when you put your data in the cloud, you have to move apps there as well. If not, using those assets will be slow and painful. The result is that video files are often in the wrong format or location at the wrong time. Each requirement in the process of capturing, editing, and distributing video is incompatible with or disconnected from each other and may not be possible with existing workflows.
LucidLink’s solution provides direct, streaming access to data stored in the cloud rather than downloading or syncing files, thus bridging the gap between edge and cloud, unlike any other technology. For the first time, media and entertainment companies can use the cloud as local, shared-storage in production from any location with an internet connection. It has never been more valuable than for those companies working with substantial media assets in post-production workflows.
Post-production is a complicated process. It’s clear here that collaboration and data access are vital to keeping the process efficient, especially with multiple team members working on video and audio editing, color grading, visual effects, and all the tasks involved in producing a film. Everyone needs a central point of access —immediate access—to media assets from wherever they are working. Today, users can’t rely on shipping hard drives and physically moving media assets throughout the post-production workflow.
Find out more about our solution and how we help teams efficiently manage their post-production workflows seamlessly—no more searching for the project file, copying media files to a hard drive, relinking project files, or cataloging.
Check out one of our Thursday demos and see why some of the biggest names in M&E are talking to LucidLink about enhancing their post-production process.