Why Broadcast and Post-Production Gurus Love LucidLink

Even before the pandemic, post-production teams needed a way to share media, collaborate on projects, and keep all work secure. This was imperative even when everyone was together in the office. The challenge is even more significant when productions span the globe with work done in different physical locations. The handling of media assets across multiple storage locations, users, and teams continue to be in high demand. 

All kinds of video productions, from corporate in-house departments to television shows and Hollywood films, are searching for ways to ramp up productivity levels during these times and create new workflows to accommodate changes. 

When the pandemic hit with 50+ idle hands 

What happens when you have over 50 video editors sitting idle because they can’t access or collaborate on a film or TV show and post-production comes to a halt? Well, if you look at things financially, with more than 50 employees, at an average rate of $40/hour, you are spending more than $16,000/day in salaries alone. 

With work at a standstill, production times were slipping, and the deadlines weren’t changing. 

This organization needed immediate access to media files for all their remote editors, colorists, producers, visual effects technicians, and the like. Their crew needed to work together remotely on raw footage and add music, voiceovers, sound effects, and visual effects. 

Having remote teams and freelancers working on major post-production projects from home and sharing huge media assets meant dealing with workflow issues and collaboration challenges. That’s why this major broadcasting company came to LucidLink. With production on the line and time flying by, they needed a remote solution for their team of editors—immediately.

Simplified Cloud NAS solution for remote video editing workflows 

In searching for a solution, the organization asked trusted sources for references. They heard about LucidLink from a systems integrator with expertise in digital video workflows. They sought advice from our partner Adobe, specifically from Dave Helmly, Head of Strategic Development Adobe Professional Video – Cloud Edit. Listening to sound advice, they gave LucidLink a try and found that they could quickly get up and running with all their post-production staff within a day. Suddenly, those idle hands could access and collaborate with post-production teams, like they were working off a local drive when actually working from the cloud. 

One central location for media assets in the cloud

LucidLink Filespaces enabled users to have one central location for all their media assets, stored in the cloud, the single source of truth. Now users access media assets seamlessly and work on them with any of their preferred NLE tools, whether Adobe Premiere Pro and Productions, Apple Final Cut Pro, Avid Media Composer, or DaVinci Resolve. 

Security & InfoSec reviews

One more key issue when working with big studios and global networks is their concern over their intellectual property’s security (IP). Their IP is its bread and butter. Since LucidLink encrypts data at rest, in-flight, and at rest again, and only allows the user to see their data, they quickly passed internal InfoSec reviews. 

Today, this media giant has employees and freelancers using LucidLink and adds users as their global footprint expands. Whether you are an international broadcast company or a post-production team of two, LucidLink will enable your remote workflows to sing and get you back on track to meet those deadlines, wherever and whenever they are. 
Try it yourself with a 14-day free trial and sign up for one of our free weekly demos.