13 best marketing agency software tools

Marketing agencies juggle dozens of projects at once — each with tight deadlines, unique deliverables and high client expectations. The truth is, staying on top of it all takes more than talent. It takes the right tools.

From content creation to campaign reporting, the best marketing agency software helps your team stay organized, efficient and client-ready.

But with thousands, of platforms out there, it’s not easy to know where to start. That’s why we’ve rounded up the best marketing agency software available right now — so you can build a stack that actually works for your workflow and your budget

Things to look for when choosing marketing agency software

Here’s the first things to consider when picking your marketing agency software:

• Functionality and features

The right tools should provide features like automation, analytics, customer relationship management, email marketing and content management — making it easier to act on the strategies and campaigns that your agency will be engaged in.

• Training and resources

Vendors that provide comprehensive training resources, tutorials and documentation help accelerate the team’s learning curve. 

• Integration and compatibility

 A cohesive tech stack is one where different software solutions can integrate seamlessly with each other, whether through open APIs, integration marketplaces or different data formats. 

• Compliance and security

Compliance with legal and regulatory requirements and robust security measures are essential to protect an agency and its clients’ data. 

• Vendor Support and community

Robust support from the vendor and a strong community of users can help your team resolve issues more quickly.

• Pricing and plans

The software’s pricing structure should align with your estimated budget while covering all the necessary features.

13 best marketing agency software tools

You probably use various tools across your campaigns and strategies. Here’s a detailed overview of the best marketing agency software platforms based on the most common use cases for agency creatives.

Workflow automation: Marketo

Marketo, part of Adobe, is a robust marketing automation platform designed to aid businesses in engaging with acquiring, nurturing and retaining customers more effectively. It centralizes marketing efforts and focuses on key functions like email marketing, audience segmentation, landing page creation and measurement of marketing efforts.

Key features

• Cross-channel marketing: Engage with audiences across various channels, including email, social media and more​.

• Audience segmentation: Segment audiences based on various criteria to tailor marketing messages and campaigns.

• Landing pages and Forms: Create and test web and mobile-responsive landing pages with a drag-and-drop designer​​.

• Campaign reporting and Insights: Analyze the performance of marketing campaigns to gain insights and make data-driven decisions.

• Advanced dynamic content: Deliver personalized content dynamically based on audience behavior and preferences.

Pricing

Marketo offers a tiered pricing structure with four four plans: Growth, Select, Prime and Ultimate. These plans progressively offer advanced features, from core marketing email, segmentation and automation in the Growth plan to premium attribution features in the Ultimate plan. 

Storage collaboration: LucidLink

LucidLink is a cloud-based storage collaboration platform that lets creative teams at marketing agencies collaborate in real time, regardless of geographical location, or the size of your assets. It helps distributed teams work together from anywhere, providing immediate access to assets and project changes in a shared filespace.

Key features

• File management: Eliminate the hassle of sending files, syncing, downloading and versioning confusion. LucidLink provides agencies with a unified dataset that becomes a single source of truth and frees distributed teams to work as though they are in the same location.

• Zero-knowledge encryption: LucidLink’s zero-knowledge encryption model ensures that only customers with the correct authorization can access their data. Data is encrypted both in transit and at rest, so that not even LucidLink employees can access them.

• Various storage options: Bring your own storage provider, or use LucidLink's bundled AWS offerings.

• Workflow automation: Power seamless real-time collaboration that paves the way for workflow automation involving creative platforms like Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, etc.
  

Find out more about what LucidLink is and how it works here.

Pricing

LucidLink presents three pricing tiers to cater to different storage needs and agency sizes: Starter ($7 per member a month), Business ($27 per member a month) and Enterprise offering custom pricing for higher storage demands.

Inbound marketing: HubSpot

HubSpot is a dynamic inbound marketing platform designed to scale alongside your business, whether you’re a solo entrepreneur or a large enterprise. It encapsulates marketing, sales, customer service and operations tools to create a complete inbound-focused tech stack.

Key features

• Ads software and Google ads: Use CRM data to create highly targeted ad campaigns and leverage CRM and web analytics data for more effective Google Ads campaigns, driving more leads to your business.

• Exit Intent forms: Transform website visitors into leads with customizable popup forms requiring no coding.

• Blog software: Publish compelling blog content that fuels traffic and conversions, equipped with integrated blogging tools.

• Marketing analytics and dashboard software: Evaluate the performance of your marketing campaigns with built-in analytics, reports and dashboards, providing a clear picture of your ROI.

Pricing

HubSpot’s inbound marketing platform offers a range of plans: a free tier for beginners or those on a budget, a $18 per month Starter tier for small businesses, an $800 per month Professional tier for established companies and a top-tier $3,600 per month Enterprise tier with advanced features.

Team communication: Slack

Slack helps marketing teams streamline communication by allowing users to brainstorm ideas, organize timelines and execute campaigns. It also enhances collaboration with external partners, offering a faster and more secure alternative to email.

Key features

• Channels: Create dedicated messaging spaces for different projects, teams, or topics.

• File sharing: Share files and documents directly within the chat interface.

• Apps and integrations: Streamline work by integrating Slack with over 2,200 other services like Google Drive and Office 365.

• Workflow builder: Automate routine actions and communication, saving time for more strategic work.

Pricing

The Free Plan provides basic features with some restrictions, while the Standard (or Pro) Plan, priced between $6.67 to $8.75 per user per month, offers more functionalities with fewer restrictions. The Business+ Plan, priced between $12.50 to $15 per user per month, adds extra features, and the Enterprise Grid comes with custom pricing designed for large enterprises with complex needs.

Project management: ClickUp

ClickUp is a cloud-based collaboration and project management tool for marketing agencies of all sizes. It transforms quarterly plans into daily wins by connecting marketing roadmaps directly to the tasks driving them. With ClickUp, marketing teams can organize strategy documents, brainstorming sessions and campaign calendars alongside daily tasks.

Key features

• Collaboration tools: Including ClickUp Docs, Whiteboards, assigned comments and built-in Chat view.

• Proofing and annotation: Simplify the review process and gather feedback directly on individual tasks.

• Customizable views: Leverage over 15 highly customizable views to visualize tasks and projects.

• Communication tools: Keep internal teams and clients in sync with built-in communication features.

Pricing

ClickUp has four plans: Free Forever (basic for personal use), Unlimited ($7/user/month with unlimited storage), Business ($12/user/month with advanced features) and Enterprise (custom pricing with additional advanced functionalities).

SEO analytics: Ahrefs

Ahrefs is a robust SEO toolset, widely recognized for its extensive index of live backlinks and intuitive user interface. Catering to a broad spectrum of SEO needs, from keyword research to competitive analysis, Ahrefs provides comprehensive insight into SEO metrics, which can be crucial for devising your digital marketing strategy.

Key features

• Site explorer: Explore any website’s backlink profile and organic search traffic with this feature, empowering you to analyze your strengths and areas for improvement.

• Keywords explorer: Discover extensive keyword suggestions and deep insights into the keyword difficulty and search volume.

• Competitive analysis: Delve into competitors’ SEO strategies, uncovering their organic keywords, backlink profiles, and even PPC keywords to devise strategies to outperform them.

Pricing

Ahrefs offers tiered pricing, ranging from the $99/month Lite plan for freelancers to the Standard and Advanced plans for small businesses and agencies. The Agency plan is designed for larger organizations and Ahrefs Webmaster Tools, a free version, provides basic site audit and explorer tools for budget-conscious users.

Appointment scheduling: Calendly

Calendly is a widely utilized appointment scheduling software that simplifies the process of arranging meetings and appointments. It’s known for its straightforward user interface and robust functionality, enabling users to set their availability, share scheduling links and allow others to book time effortlessly. 

Key features

• Group and Collective event types: Facilitate 1-to-many or 2-on-1 meetings efficiently, catering to different meeting dynamics.

• Multiple calendar integrations: Sync with multiple calendars to avoid double bookings and ensure accurate availability.

• Customizable branding: Personalize the booking links and page branding to maintain consistency with your brand identity.

• Automated event notifications: Send automated reminders and reconfirmation requests to ensure all participants are well-informed.

Pricing

The Free plan offers basic scheduling, unlimited meetings, and automated notifications. Upgrade to the $10/month Standard plan for advanced features like group event types and multiple calendar integrations. The $16/month Team’s plan adds reporting and CRM integrations. Custom solutions are available with the Enterprise plan.

Social media marketing: Buffer

Buffer is a social media management platform designed to assist marketing agencies in driving meaningful engagement and results on various social media channels. The platform supports a range of social media networks, allowing users to publish, manage, schedule posts and interact with their audience from a unified dashboard.

Key features

• Multi-platform support: Manage and schedule posts on various social media platforms, including Instagram, Twitter, Facebook, Pinterest and LinkedIn.

• Post scheduling: Plan and schedule your posts in advance to maintain a consistent posting schedule.

• Engagement management: Interact with your audience and respond to comments directly from the platform.

• Performance tracking: Monitor the performance of your social media campaigns and measure engagement metrics.

Pricing

Buffer offers a Free Plan for basic social media management, while the Essentials Plan at $6/month/channel adds advanced analytics and reporting. The Team Plan, $12/month/channel, enhances collaboration with unlimited user access. The Agency Plan starts at $120/month for 10+ channels, combining features from Essentials and Team Plans.

Client invoicing: QuickBooks

QuickBooks, developed by Intuit, is a popular invoicing and accounting software solution that caters to small to medium-sized businesses and freelancers. It provides a platform for managing invoices, expenses and other accounting needs in a streamlined and organized manner. 

Key features

• Batch invoices and expenses: Create, edit and send multiple invoices faster, aiding in better organization and time management.

• Custom access controls: Control who has access to your data and create custom permissions for different user roles within your organization.

• Workflow automation: Automate workflows and set reminders to save time, mitigate risks, and improve cash flows.

Pricing

The Simple Start plan, initially $30/month (discounted to $15/month for the first three months), provides basic invoicing and accounting. The Essentials plan, discounted to $30/month for the first three months and priced at $60/month, includes bill management and time tracking for growing businesses. Each plan comes with a free guided setup by a QuickBooks expert.

Influencer outreach: BuzzSumo

BuzzSumo stands as a premier content-focused influencer marketing tool, providing critical insights into content performance across the global landscape. Catered to publishers, brands and agencies, it integrates with popular platforms like Facebook, Twitter, and Reddit to analyze content, influencers and trending news stories.

Key features

• Cross-platform search: Swiftly scan across Instagram, Twitter and YouTube to unearth pertinent influencers and content.

• Influencer analysis: Delve into influencers’ likes, loves and interests to better understand their impact.

• Influencer alerts: Receive notifications when influencers publish content, enabling prompt reactions.

• Export data: Seamlessly export BuzzSumo data to CSV or Excel files for further analysis.

Pricing

BuzzSumo’s pricing includes the $199/month Content Creation plan for individual marketers, the $299/month PR & Comms plan for agencies and the $499/month Suite plan for larger marketing teams. The Enterprise plan, billed annually at $999/month, is tailored for large brands with robust influencer marketing needs.

Graphic design: Canva

Canva is a user-friendly graphic design solution, minimizing the time spent managing creative assets and letting agencies focus more on building innovative campaigns from pitch to launch. It can be used to create all kinds of marketing collateral.

Key features

• Multi-format design tool: Design various marketing materials, including social media graphics, videos, presentations, event posters, charts and printed items.

• Drag-and-drop interface: Easy-to-use drag-and-drop design interface for creating and editing designs.

• Template variety: Access to a wide range of professional marketing templates.

• Custom fonts and elements: Utilize custom fonts, frames, shapes and icons to create unique designs.

Pricing

Canva’s Free Plan is great for individuals or small teams starting with graphic design, providing access to over 250,000 templates, 5 GB of cloud storage, and basic photo and graphics tools. For advanced design capabilities, Canva offers Paid Plans starting at $12.99 per user per month, with additional features and premium assets.

AI content creation: Writesonic

Writesonic is an AI-driven writing and image generation platform aiming to accelerate content creation processes significantly. It’s likened to a “Canva for writing,” facilitating the easy creation, editing and publishing of a variety of content types, including blog articles, ads, landing pages, eCommerce product descriptions and social media posts.

Key features

• Speedy content generation: Produce various types of content on any given subject in less than 15 seconds.

• AI and Human-like writing : Generates engaging content that doesn’t appear artificially created.

• Image generation: Besides text, it also supports image generation, though the details on this feature are sparse.

Pricing

Writesonic’s Free Plan allows up to 10,000 words monthly with GPT-3.5, ideal for individuals or small teams. For higher word counts, the Small Team Plan starts at $13/month for 100,000 words. The Freelancer Plan at $16/month and the Enterprise Plan, beginning at $500/month, offer unlimited words.

Customer relationship management: Copper

Copper is a CRM software tailored for agencies, especially in advertising, marketing and creative domains. Particularly well-suited for Google Workspace users, it’s designed to centralize relationships and streamline the management of contacts, deals, and communications. 

Key features

• Organize contacts: Centralize all relationships in one place using Google Workspace.

• Automate tasks: Set up recurring tasks and notifications to stay on track with all your correspondences.

• Track deals: Set up pipelines to manage deal flow effectively and track potential clients in the sales funnel.

• Get reports: Create customizable reports that provide insights into business performance.

Pricing

The Basic Plan, $25 to $29 per user monthly, fits small businesses with Google Workspace integration and a 2,500 contact limit. The Professional Plan, $59 to $69 per user monthly, caters to growing businesses with a 15,000 contact limit, workflow automation and bulk email templates. The Business Plan, priced $119 to $129 per user monthly, is for scaling businesses with unlimited contacts and advanced marketing tools.

How LucidLink impacts agency growth

The right tools don’t just improve outcomes — they change the way your team works. With a streamlined stack, agencies can move faster, collaborate better and adapt to whatever comes next.

LucidLink is built for marketing agencies working with large files and fast-moving timelines. It works like a shared local drive in the cloud, giving your team — and your clients — instant access to campaign assets from anywhere. No downloads. No delays. Just seamless creative collaboration.

Want to take LucidLink for a spin? Sign up for a 30-day free trial to see how it benefits your agency’s workflow.