Frictionless media workflows with Embrace, LucidLink, and Iconik

Join Embrace, LucidLink and Iconik for a live virtual demo of the cloud media pipeline built for speed, collaboration and control.

Request a personal demo of the LucidLink, Embrace, and Iconik workflow.

Broadcasters, studios and sports organizations need to get content to air faster than ever — without sacrificing quality or security. This joint solution, developed through the AWS BOX initiative, brings together best-of-breed technologies to eliminate friction and manual steps across the entire workflow:

• Ingest & orchestration: Embrace's Pulse-IT and Automate-IT manage complex steps like auto-QC, localization and delivery at scale through a low-code automation layer.

• Instant file access: LucidLink delivers secure, real-time streaming of large media assets directly from Amazon S3. No downloads, no syncing and no VPNs required.

• Media management: Iconik unifies your on-premises and cloud content with powerful search, AI metadata and innovative collaborative review.

This combination means globally distributed teams can finally work from the same source of truth in the cloud. We’re removing manual handoffs and speeding up your time-to-air, letting your team deliver more content in less time.

What to expect: 

• Learn how instant file access powers real-time creative collaboration.

• Automated content generation and AI-powered metadata-driven workflows in action.

• Answers to all your questions in the live Q&A.