How Brut used LucidLink and Moments Lab to set record-breaking Cannes Film Festival views

About Brut

Brut is Europe's leading social media outlet. They keep young people up to speed about what’s going on in the world and how it’s changing to help them make informed choices.

Launched in 2016, Brut has built up a presence spanning four continents, leading the market in Europe and India, and ranked within the Top 3 most influential media outlets on Facebook and on TikTok in the US.

Introduction: from the red carpet to the timeline, instantly

When you’re covering the Cannes Film Festival, timing is everything.

As the official media partner, Brut captures everything from red carpet entrances to press conferences — and turns it around for social, fast. But in 2024, the team wanted to move even faster.

To make that happen, Brut combined LucidLink’s storage collaboration platform with Moments Lab’s AI-powered video discovery platform. The result? An integrated live-editing workflow that let editors and journalists clip and publish in near real-time — no matter where they were working.

The challenge: real-time storytelling at global scale

Brut’s mission during Cannes was clear: capture every frame of the festival and share the wow moments with their global audience (before it quickly became old news).

But with content pouring in from multiple streams –– red carpets, interviews, press conferences, master classes — and a team spread across France, New York and New Delhi, speed and coordination were critical.

In the past, production time limited what the team could cover. With traditional workflows, even getting footage into an editor’s hands took time. And by the time something was cut and ready to publish, the moment had already gone.

The solution: camera to cut in record time

For their 2024 Cannes coverage, the Brut team combined Moments Lab’s AI-powered video discovery with LucidLink’s real-time cloud storage to streamline every step from camera to cut.

• Live feeds were ingested into Moments Lab, where AI automatically tagged faces, scenes and dialogue.

• Clips were sent straight to LucidLink, giving editors immediate access from any location.

• Using LucidLink’s panel, footage opened instantly in Premiere Pro, ready to edit without downloads, syncing or relinking.

• Community managers monitored streams on Moments Lab, picking relevant content and directly editing it on their side.

“Having this integrated workflow allows us to accelerate all of the steps and go live in a fraction of what was previously possible,” says Gabriel Millet, Head of Post-Production at Brut.

“The files are quickly available on LucidLink and then ingested into Premiere Pro so that our journalists or editors can edit the desired content. The video data is instantly usable in Premiere Pro, anywhere, without downloading or relinking media — saving massive amounts of time.”

The results: 600 million views and counting

With LucidLink and Moments Lab, Brut didn’t just speed up production, they redefined what success looks like for their Cannes coverage:

• 600M+ views across Brut France, Brut America and Brut India

• +90% year-over-year increase in views across Instagram, TikTok and other social platforms

“The time savings we achieved allowed us to produce and publish more content. As a result, Brut achieved record-breaking views of its Cannes Film Festival coverage,” summarizes Ghislain Marais, Head of Comms and Social Media. 

By connecting teams, streamlining workflows and eliminating delays, Brut created a faster, smarter way to cover live events, setting a new standard for real-time storytelling.

Want to see how LucidLink frees your team to work together on huge files in real time? Try it free for 30 days here.